The birthplace of New York City Skate culture was Supremeofficial, which inaugurated its doors on Lafayette Street in the heart of Manhattan in April 1994. Neighborhood children, Nyc skaters, and local artists formed the store’s core staff, crew, and clientele.
Downtown culture came to be embodied by Supreme, who also contributed significantly to the area’s ongoing renewal. Skaters, punks, hip-hop heads, and the rest of the youthful counterculture all tended to favor supreme.
Supreme built itself as a company known for its quality, elegance, and authenticity even as it grew into a local institution.
Supreme has grown from New York City to a global brand over a 25-year period. Its distinctive personality and attitude have been shaped by several generations of artists, illustrators, musicians, and authors.